Building a new design system to host multiple brands

Client / Marshall Group

About the project

The Brittish sound giant Marshall was acquired by the Swedish company Zoundindustries in 2023. When I started at Zoundindustries in 2022, they designed speakers and headphones for multiple brands - both inhouse brands such as Urbanears and external collabs such as Marshall and adidas.

Challange
These brands all had a lot of similar features such as connectivity, sound settings etc. Some of the design was still in Sketch/Zeplin/Abstract and some brands had recently been moved to Figma. There was no unified structure for all brands - not for the file structure itself, nor the design libraries. And there was no design system to hold the documentation and no sufficient design process that worked for a growning design team.

Outcome
I moved all design over to Figma and facilitated workshops with the design team, dev team and QA regarding the new design system and libraries. A multi brand design system was desgined and implemented in Frontify and all component libraries and design files was reorganised with new structure. I was also part of developing a new design process that would support a growing design team.

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Visual design for Skansen