About the project

MinglMe is a new activety-based dating platform, redefining how people meet and fall in love. The founder Olga Engvall approached me in the fall of 2024 and asked me to help her bring her vision into live. And so I did.

Challange
The dating world is broken and dating fatigue is real. The big dating platforms of today consists of dark patterns trying to trap users to stay single – they use bots, fake profiles and algorithms in order to keep you there. People feel more alone than ever and people have a hard time connecting with others.

Outcome
I developed a brand expression and tonality that is playful, flirty and honest. The MinglMe experience is based on activities and the interests of our users in order to make it easier to connect with others. Dates with multiple singles and all sharing the same interest. The app is buildt around the activities and has a user-side (for all the singles) and a host-side for all event makers bringing business not only to MinglMe but to local entrepreneurs as well. MinglMe strive to make the whole experience – from brand and app to event – feel as easy as it should be to find love and real connections.