Redefining how people meet and fall in love

Background – MinglMe is a new activity-based dating platform aimed at redefining how people meet and connect. In late 2024, founder Olga Engvall approached me to help bring her vision to life – from idea to launch.

Challange – Many users experience fatigue with traditional dating platforms, which often rely on engagement-driven algorithms, fake profiles, and dark patterns that prioritize retention over meaningful connection. As a result, users are left feeling more disconnected than ever, struggling to build genuine relationships.

Outcome – I developed a brand identity and tone of voice that is playful, flirty, and honest. The MinglMe experience is built around shared interests and activities to make real connections easier. The app supports both a user-side for singles and a host-side for event organizers, creating value not only for users but also for local entrepreneurs. From brand to app to event, MinglMe aims to make finding love and meaningful connections feel as natural and effortless as it should be.