Visual concept & design for worlds oldest open-air museum Skansen

Background – Skansen is the world’s oldest open-air museum. Its website felt outdated in terms of design, usability, and functionality. In collaboration with a UX team from Antrop, I created the new visual design concept for skansen.se.

Challenge – As a cultural institution with a rich history, the main challenge was translating Skansen’s legacy into a modern and engaging digital experience. The existing brand guidelines were several years old and not designed with digital channels in mind.

Outcome – The new website launched in December 2022 with a focus on showcasing Skansen’s wide range of activities in a clear and inspiring way. The brand experience was refreshed with a digital-first approach, including updated colors and typography to improve both accessibility and overall usability.